Bishvilaych
Ad Campaign

Here is a strategic advertising campaign which was created for Bishvilaych; a women’s wellness clinic in Israel.

After researching the target audience, I found that the most common reasons they disregarded their health was because household chores were taking precedence in their mind. I then brainstormed the different ways to illustrate that a person’s health is more important than anything else. This was how I came up with the tagline ‘Your Health is Unsnoozeable’. Once I had the copy text, it wasn’t hard to create imagery to complement the idea.

The campaign consists of 3 designs and was created in multiple sizes for different forms of print and digital advertising. The Google ads were created as mini flash animations which I was not able to display above, however, I have shown the individual slides.